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Every diamond has a story. Ours began in 2012.
In the world of diamonds, expertise is not acquired overnight. It is built over years of experience, relationships, market knowledge and an uncompromising understanding of the trade.
Coming from Surat, one of the world's foremost centres for diamond cutting, polishing and trading, Yash Shah was introduced to an industry where precision, trust and reputation matter as much as the stone itself.
Throughout this evolution, the business was consistently represented to the market under the name NEO DIAM. More than a name, NEO DIAM became the expression of a modern approach to the diamond trade — combining traditional industry knowledge with international connectivity, professional sourcing and a commitment to serving clients with clarity and confidence.
For Yash Shah, the journey began in Mumbai, when he entered the diamond industry and began building the knowledge that would become the foundation of his career.
His journey took him beyond India to Taiwan, where he spent two years working within the diamond industry. This experience brought a broader international perspective.
Yash returned to India with a clear ambition to build his own global diamond trading business. Later that year, H.R.V. Trading Limited was established in Hong Kong.
The establishment of a Taiwan branch of H.R.V. Trading Limited strengthened the company's presence in Asia and brought the business closer to international clients.
NEO DIAM expanded its presence onto global digital platforms, opening a new chapter in its evolution and extending its reach to an increasingly connected international market.