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2012 — The Foundation
Every diamond has a story. Ours began in Mumbai, when Yash Shah entered the industry. Coming from Surat, a global centre for diamond cutting and trading, he was introduced to a world where precision, trust and reputation matter as much as the stone itself.
In the world of diamonds, expertise is not acquired overnight. It is built over years of experience, relationships, market knowledge and an uncompromising understanding of the trade.
2015 — International Perspective
His journey took him beyond India to Taiwan, spending two years working within the diamond industry. This experience brought a broader international perspective — exposure to Asian markets, international business practices and the importance of building relationships across borders.
2017 & 2019 — Global Ambition
Yash returned to India with a clear ambition: to build a truly global diamond trading business. In 2017, H.R.V. Trading Limited was established in Hong Kong, followed by a Taiwan branch in 2019. Throughout this evolution, the business was consistently represented under the name NEO DIAM.
2022 — Digital Reach
NEO DIAM expanded its presence onto global digital platforms, opening a new chapter in its evolution and extending its reach to an increasingly connected international market.
NEO DIAM became the expression of a modern approach to the diamond trade.
Combining traditional industry knowledge with international connectivity, professional sourcing and a commitment to serving clients with clarity and confidence.
As the business evolved and its international presence expanded, H.R.V. Trading Limited was renamed ND FACETS LIMITED in 2023.
The Taiwan operation was also brought under the name ND FACETS LIMITED — Taiwan Branch, creating a unified corporate identity across the company's international operations.
Thus, ND FACETS became the corporate identity behind the NEO DIAM brand.
The company behind NEO DIAM.
The diamond brand we take to the world.
For Yash Shah, the journey began in 2012 in Mumbai, when he entered the diamond industry and began building the knowledge that would become the foundation of his career. Coming from Surat, one of the world's foremost centres for diamond cutting, polishing and trading, he was introduced to an industry where precision, trust and reputation matter as much as the stone itself.
City: Surat, Gujarat
Address: Surat Diamond Bourse, Khajod
Phone: +91 (261) 555-0182
WhatsApp: +91 99999 00000
Email: india@neodiam.co
Hours: Mon–Sat · 10am–7pm IST
City: Taipei
Address: Xinyi District, Taipei City
Phone: +886 2 5555 1234
WhatsApp: +886 900 000 000
Email: taiwan@neodiam.co
Hours: Mon–Sat · 10am–6pm CST
City: Hong Kong
Address: Central, Hong Kong Island
Phone: +852 5555 9876
WhatsApp: +852 9000 0000
Email: hk@neodiam.co
Hours: Mon–Fri · 10am–6pm HKT
To Deliver Excellence To be the most trusted diamond supplier in Asia — offering an unmatched range of natural and lab-grown diamonds with integrity, expertise, and genuine care for our clients.
A Diamond for Every Dream We envision a world where every jewellery creator — regardless of size or budget — has access to the finest diamonds, sourced ethically and delivered reliably.
Transparency Always We believe in clear pricing, honest grading, and open communication. No surprises — ever.
Education-First Approach An informed buyer is our best customer. We invest in educating our clients about diamonds so they can make confident decisions.
Sustainable Choices By offering lab-grown diamonds alongside natural stones, we empower our clients to choose the option that aligns with their values.
PRECISION IN EVERY DETAIL. INTEGRITY IN EVERY RELATIONSHIP. CONFIDENCE IN EVERY DIAMOND.
More than a decade of direct experience in the diamond industry, beginning in 2012.
A journey across India, Taiwan and Hong Kong has shaped our understanding of international markets and cross-border diamond trading.
We focus on understanding individual requirements and identifying diamonds that align with specific client needs.
Understanding availability, specifications, pricing and market dynamics is at the heart of informed diamond sourcing.
We believe clarity creates confidence — from diamond specifications to commercial relationships.
Our business is built around relationships that extend beyond individual transactions.
We combine traditional diamond-market knowledge with modern digital platforms and international connectivity.
NEO DIAM works with both natural diamonds and lab-grown diamonds, offering access to a broad range of shapes, sizes, colours, clarities and certified specifications.
Our approach is not simply about presenting a diamond.
It is about understanding the requirement behind it.
Whether sourcing a specific stone, building a selection or navigating the complexities of today's diamond market, our objective is to make the process more informed, efficient and dependable.
We believe exceptional diamond sourcing begins long before a stone reaches the client.
It begins with understanding what makes each diamond distinctive.
It begins with knowing where to source.
It begins with recognising value beyond a price tag.
And above all, it begins with relationships built to last.
At NEO DIAM, we bring together industry experience, international reach and modern digital connectivity to create a more informed and dependable diamond sourcing experience.
We are not defined simply by the diamonds we trade. We are defined by the trust behind every transaction.
Yash Shah enters the diamond industry in Mumbai, building the foundation of his career.
Expanded to Taiwan, gaining exposure to Asian markets, international business practices, and building cross-border relationships.
Returned to India to build a global business. Later in 2017, H.R.V. Trading Limited was established in Hong Kong.
Established a Taiwan branch of H.R.V. Trading Limited, strengthening presence in Asia.
NEO DIAM expanded its presence onto global digital platforms, reaching an increasingly connected international market.
H.R.V. Trading Limited was renamed ND FACETS LIMITED, creating a unified corporate identity across international operations.
Today, ND FACETS operates with an international perspective shaped by its roots in India, Hong Kong and Taiwan, while NEO DIAM continues as the market-facing diamond brand.
Markets are becoming increasingly connected. Technology is transforming the way diamonds are discovered and traded. Clients are seeking greater transparency, choice and confidence.
With the heritage of the traditional diamond trade and the possibilities of a global digital marketplace, we continue to develop a business that connects experience with innovation, relationships with technology, and diamonds with the people who value them.
DIAMONDS. CONNECTED BY TRUST.